Behind the Scenes

We wanted to shoot a fun Spring Summer campaign to capture our personality and energy, ready for our Spring 2022 relaunch. Our team worked tirelessly to tight deadlines to make sure we had an opportunity to create beautiful, innovative images to share with you upon our return.

We selected Sunset Studios in Peckham for its beautiful natural sunlight and bright, airy space. This made it a wonderful blank canvas to bring the shoot to life, accompanied with purple, orange and lilac colouramas so we could encompass vibrancy and energy ahead of Spring.

With a wonderful photographer, stylist and MUA on set we picked laid back, effortless looks so the bags could do all the talking. While we wanted to focus on the product, we had fun with the shoot and shot some more playful poses with our incredible model. At Fiorelli we don't take ourselves too seriously and we wanted to portray that with the content we prodcued.

Brand Manager, Flo, said: "On shoot days we try to create a really relaxed, no pressure environment so everyone can let their creative juices flow. The aim of the game is to capture the best content possible so we like the day to be fun and collaborative. A solid playlist, snacks and experimentation is how we do that together as a team".

No shoot is complete without a pizza fuelled lunch break to debrief and reflect on the morning, ready to wrap up in the afternoon. Energy was still high and the team was inspired by the model and photographer's energy on-set which created effortless motivation amongst the whole team all afternoon.

After a few post shoot drinks and a round of selection, we're really excited to share our images with you across our digital channels. We hope you find the images as fun and engaging as we do and we can't wait to see you back on Fiorelli.com soon!