New season styles have landed on our website and we hope you love our new print handbags as much as we do. Our Enchanted Forest print itself features the flora fauna of the steaming lava fields, which is home of the Huldufólk (Elves in Icelandic Folklore).
Our London-based Designer Nia said: “We were inspired by the Holtasoley which is Iceland’s national flower and also the Icelandic Poppy – both are dainty but resilient.”
Our best-selling Finley women’s backpack has been updated in this enchanting print so you can enjoy all the usual benefits of this backpack, including the detachable straps for optimum comfort and the reverse zip pocket to keep your valuables safe and secure.
This season we worked with talented print designer Em Prové on this impactful floral design. The black base makes it a perfect match for colour blocking while the gorgeous colourful flowers make it a standout style. A floral print handbag really is a staple in your accessory collection this season and is the perfect way to inject some fun into an outfit.
The matching Benny purse for women is also available to make the perfect pair. This purse is a classic zip around style with 12 internal card slots, a slip pocket for notes and a zipped pocket for coins.
The bold and rich colours within the Enchanted Forest print have been extracted to create our seasonal colour palette, made up of a rich red dahlia, calm light fern and sleek cocoa croc. Our favourite styles have been updated in these new hues for a seasonal refresh.
Ahead of the first official day of Summer we spoke to the team at Fiorelli HQ to find out what new styles they’re loving this season.
Title: DTC Trading Manager
Favourite bag: Anna Backpack in Red Dahlia
What’s your favourite Fiorelli bag this season?
I love bold colours and need a handbag that fits everything in, so this is why the new season Anna Backpack in red is my must-have. It’s perfect for using at the weekends and equally as perfect for days that I commute into the office and need to fit my laptop inside. The side pockets, front and back zip are just perfect for keeping me organised when dashing around. For a little bit extra, I'Il be adding the Carmen flapover purse in red for a complete matching look.
Where is the first place you’ll take your new season Fiorelli handbag?
The Anna backpack is certainly one for every occasion, but I think my first trip out will be to one of London’s food markets. It means I can be hands-free to browse around, but I will definitely be filling it full of treats on the way home!
Title: Senior Graphic Designer
Favourite bag: Edith Clutch in Black
What Fiorelli bag will you be adding to your accessory collection?
The Edith clutch in black is my off-duty mum bag! I think it’s a nice chic essential to complete any going out look which is perfect for lots of different occasions. It’s roomy enough to fit my sunglasses, phone, lipstick, Airpods, card holder and hand sanitiser! I love the soft and smooth texture and it reminds me of a cloud shape, so I always feel super stylish wearing it.
Where is the perfect place to take the Edith clutch?
I’m going out with my girls to a rooftop bar in London so I’ll definitely be wearing it there. I’ll pair it with a summery print dress and matching black sandals – I can’t wait to be basking in the sunshine!. I’ve also got a couple of weddings later in the year so it’ll be perfect to pop my essentials in and add the finishing touch to my outfit, especially as I can use the thin chain strap if I want to wear it as a crossbody.
Title: Senior Product Manager
Favourite bag: Benny Backpack in Cocoa
What’s your favourite Fiorelli backpack for the Summer?
It has to be the Benny backpack in Cocoa. It’s one of our brand new colours this season and I love how versatile it is. I can’t wait to wear it with neutral linens in the Summer for an effortless look and then transition it into Autumn and Winter with darker denims and richer hues. Being able to buy one backpack to see me through the seasons is definitely something I look for when purchasing a backpack. Plus the quality of our Fiorelli handbags is wonderful so it’ll definitely stand the test of time.
What’s the advantage of having a Fiorelli backpack?
My favourite thing about the warmer weather is being able to walk home from work in daylight and hopefully lots of sunshine. Having a backpack like Benny that can fit my laptop is the perfect hands-free option to walk home with so all I need to focus on is what happens next on my podcast! It’s got super handy pockets and zips so I don’t have to worry about keeping everything safe and secure because it’s been designed with functionality in mind.
Title: Digital Marketing Manager
Favourite bag: Alda Mini in Black
What’s your favourite mini bag this season?
I’m not a fan of carrying anything too big and bulky around, so the Alda Mini in black is the perfect bag for me. It’s cute, compact and goes with almost any outfit. The gold hardware makes it look really sleek and stylish and I always get lots of compliments whenever I wear it.
What occasion is the Alda Mini perfect for?
The beauty of this handbag is that it’s super versatile and can be worn casually or dressed up. I’d definitely reach for it if I was going for a brunch or lunch with the girls as it fits my essentials effortlessly. It’s also the perfect wedding bag because it comes with a crossbody strap and is nice and compact, so again you get the luxury of a gorgeous bag that also fits everything you need. Perfect!